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Millennials and Social Media: Engaging, Mobilizing, and Learning for HIV...
By Pavni Guharoy, Communications Director, AIDS.govAccording to the Centers for Disease Control and Prevention (CDC), about 50,000 Americans are newly infected with HIV each year. Of those, one in four...
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Top 5 Digital Trends of 2014 for the HIV community
By Pavni Guharoy, Communications Director, AIDS.govThe AIDS.gov team monitors the digital landscape so we can adapt our outreach to meet our audiences’ communication preferences. We also learn about...
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New Media Goals for 2015 – Part 1
By Pavni Guharoy, Communications Director, AIDS.govOn December 30th, AIDS.gov blogged about our take on social media trends for 2014 and how those trends might affect the HIV community. Now we have...
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New Media Goals for 2015 – Part 2
By Pavni Guharoy, Communications Director, AIDS.govSocial media platforms are continually evolving, and it is important to stay abreast of how our audience is engaging with each tool and its features....
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Virtual Office Hours: Social Media Conversations with the HIV Community
By Pavni Guharoy, Communications Director, AIDS.govThrough Virtual Office Hours, AIDS.gov offers free, personalized technical assistance to help federal and non-federal HIV program staff on how to...
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#HIVisSocial: 4 days + 20 influencers + 40 conversations at USCA
By Pavni Guharoy, Communications Director, AIDS.govOrganized by NMAC, the U.S. Conference on AIDS (USCA) is the largest community-led domestic conference on HIV/AIDS each year. It is a unique...
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Got smartphone. Got INSTAGRAM?
By Pavni Guharoy, Communications Director, AIDS.govInstagram has become a key tool for photo-sharing—28% of online adults in the United States are now using it. If you haven’t yet joined that group,...
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1, 2, 3, 4: Digital Communication for National Latino AIDS Awareness Day
By Pavni Guharoy, Communications Director, AIDS.govNational Latino AIDS Awareness Day (NLAAD) is just around the corner (October 15). So we’re assessing some tools and resources that inform and support...
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#APHA15 Social Media Lab: Where digital and health communications meet!
By Pavni Guharoy, Communications Director, AIDS.govFor the third year in a row, we collaborated with APHA to provide free social media technical assistance (TA) at the American Public Health...
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Twitter Polls: Same Channel, New Engagement
By Pavni Guharoy, Communications Director, AIDS.govAIDS.gov Twitter Poll, April 8, 2016 AIDS.gov is always exploring how social media can amplify our engagement . Our unofficial motto is LETS (Learn,...
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